Consumer Trends
Q2 2026’s restaurant winners and losers
In the second quarter of 2026, coffee chains, Burger King, and steakhouses performed strongly, while pizza brands, Wendy's, and Popeyes struggled. Based on earnings calls and same-store sales data, this article analyzes the structural factors behind the industry's divergence.
Starbucks faces another union boycott, activist investor pressure
Starbucks is currently facing simultaneous pressure from labor organizations and investors. SOC Investment Group has submitted a shareholder proposal to separate the CEO and chairman roles; Starbucks Workers United has launched a new round of consumer boycotts, urging the company to reach a collective bargaining agreement promptly. Previous rounds of pressure and strikes have not led to a final agreement, and consumer boycotts may affect the pace of the company's multi-year transformation plan.
How Gen Z, millennials drive beverage-only restaurant visits
The latest report from the National Restaurant Association reveals that Gen Z and millennials are becoming the main drivers of 'drinks-only' restaurant consumption. Data shows that 50% of Gen Z and 47% of millennials make at least one drinks-only purchase per week, with this behavior highly concentrated during lunch and afternoon hours. The report also notes that while brands are betting on innovative drinks like dirty sodas, consumers show the strongest demand for diversity in the coffee category.
Whataburger launches $4 value menu 'More for $4'
Whataburger has unveiled a new value menu called 'More for $4', pricing four of its popular items at $4 each. The menu includes Bacon & Cheese Whataburger Jr., Whataburger Patty Melt Jr., Honey BBQ Chicken Strip Sandwich Jr., and Buffalo Ranch Chicken Strip Sandwich Jr., with an option to add small fries and a drink for an additional $3. The move reflects the chain's focus on value-conscious consumers and comes amid heightened competition in the fast-food value segment.