Deep Dive
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Can restaurants avoid the next Cyclospora outbreak?
This summer, a large-scale Cyclospora outbreak in the United States infected tens of thousands of people, with case numbers approximately 26 times higher than in previous years. The outbreak exposed the fragility of the food supply chain in the face of parasitic contamination, increasing the legal liability risk for the restaurant industry due to upstream contamination. Experts call for enhanced water source monitoring and supply chain traceability capabilities.
Burger King scraps ‘rubbery’ chicken nuggets for new recipe
Burger King announced a complete overhaul of its chicken nuggets after customers described the current ones as 'rubbery' and 'disappointing.' The new nuggets, launching September 1st, feature a crispier batter and juicier marinade, along with a new limited-time special savory sauce. This move is part of Burger King's brand transformation plan aimed at improving core menu quality and addressing intense competition in the fast-food chicken segment.
Pizza Hut Football Season Marketing: Brand Temporarily Renamed 'Hut' in Tribute to Quarterback Snap Call
Pizza Hut launched a new advertisement during the football season, featuring Buffalo Bills quarterback Josh Allen, and temporarily removed 'Pizza' from its brand name, renaming it 'Hut' to echo the snap call in football games.
Dunkin’ to return to Puerto Rico in 2027
Dunkin' announced a partnership with local Puerto Rican operator Fusion Restaurant Group to open its first stores on the island in 2027. This move is a significant step in the brand's return to the Puerto Rico market after more than a decade away and is part of Inspire Brands' international expansion strategy.
El Pollo looks to speed up growth, menu innovation after turnaround
El Pollo Loco is accelerating national expansion and menu innovation following its brand transformation. The company has entered its 10th state, with Q2 same-store sales up 3.9%. CEO Elizabeth Williams stated that brand positioning, operational improvements, and store investments lay the foundation for growth, and the future will focus on franchise expansion and exploring portable chicken products such as tenders.
Wendy’s hires ex-McDonald’s CMO as chief marketing, customer growth officer
Wendy's has appointed Tariq Hassan, former Chief Marketing and Customer Experience Officer at McDonald's USA, as its new Chief Marketing and Customer Growth Officer, effective immediately. He will report to President and CEO Bob Wright, succeeding Lindsay Radkoski, who has served as Chief Marketing Officer since 2023 and will depart after a transition period. During his tenure at McDonald's, Hassan drove multiple cultural marketing initiatives, and his appointment comes as Wendy's faces six consecutive quarters of declining same-store sales.
Starbucks Unicorn Frappucino drives biggest sales weekend ever
Starbucks' Unicorn Frappuccino sold over 2 million cups during its limited-time return weekend, with CEO Brian Niccol calling it the largest single-day sales day and most successful sales weekend for North American company-operated stores. Foot traffic analytics firm Placer.ai data showed a 28.5% increase in traffic compared to a typical Saturday that weekend, outperforming last year's Bearista promotion and potentially helping Starbucks deliver strong quarterly results.
California Pizza Kitchen to deploy 1K automated kiosks by 2029
California Pizza Kitchen (CPK) announced a partnership with retail technology company T-ROC Global to deploy up to 1,000 automated pizza-making kiosks by 2029. Initially, they will be placed in about 30 major U.S. markets in groups of at least 20 per location, with T-ROC handling operations. This initiative aims to enter high-traffic venues that traditional stores cannot easily cover and help reverse CPK's declining store count since 2021.
A&W Unveils Larger Store Prototype to Elevate Dine-In Experience
A&W Restaurants announced a new development prototype that is its largest to date, ranging from 2,200 to 2,800 square feet with seating for 40 to 70 guests. The design, inspired by classic diners and the brand's original roadside root beer stands, aims to balance functionality with an exceptional dine-in experience, contrasting with recent industry moves toward smaller, off-premise-focused footprints. President and CEO Betsy Schmandt emphasized the brand's commitment to handcrafted quality and genuine hospitality. The announcement comes as other chains like Checkers & Rally's, Potbelly, and Huey Magoo's have reduced store sizes, while Starbucks and Cava have re-emphasized on-premise ambiance.
Jersey Mike’s IPO reflects growing investor appetite for restaurants
Jersey Mike's IPO plans not only reflect its own growth but also mark a recovery in restaurant IPO activity. After several restaurant chains went public in 2021, the market fell quiet until Black Rock Coffee raised nearly $300 million in its IPO last year, reigniting investor enthusiasm. Experts believe that Jersey Mike's, with its strong financials and expansion plans, is poised to replicate that success, but must be wary of post-listing performance pressures and activist investors.